Mike Klassen - Direct Market Designer, Consultant, Speaker, Author http://mikeklassen.com Helping Businesses Boost Sales & Build Deeper Connections Thu, 17 May 2012 04:23:05 +0000 en hourly 1 Mike Klassen is a content development consultant, speaker, and direct market designer who shows small businesses how to boost sales performance and build deeper client relationships through content marketing strategies. He shares many of his strategies, and talks to guests about their strategies, through this podcast. Mike is also the author of "Increase Sales and Build Deeper Connections: Maximizing Your Content to Boost Sales and Generate Better-Quality Leads". Mike Klassen clean Mike Klassen mike@mikeklassen.com mike@mikeklassen.com (Mike Klassen) © Klassen Communications Increase Sales & Build Deeper Connections klassen, content marketing, magalogs, sales, marketing, direct market, designer, graphic design Mike Klassen - Direct Market Designer, Consultant, Speaker, Author http://mikeklassen.com/wp-content/uploads/powerpress/Increase_Sales_iTunes_Icon_Web.jpg http://mikeklassen.com TV-Y Washington State Episode 25 – Content Marketing: Blog Hubs http://mikeklassen.com/2012/05/episode-25-content-marketing-blog-hubs/ http://mikeklassen.com/2012/05/episode-25-content-marketing-blog-hubs/#comments Tue, 15 May 2012 07:00:45 +0000 Mike Klassen http://mikeklassen.com/?p=701 This channel for content sharing falls into that category of “low hanging fruit.” In other words, it’s such an easy thing to do with your content, there’s hardly any reason not to do it.

Blog hubs allow us to link our blogs to sites that will either expose our content to new people, or help us automate the content sharing process.

Here are links to sites mentioned in this episode:

NetworkedBlogs: http://www.networkedblogs.com

Technorait: http://technorati.com

Increase Sales Facebook Page: http://www.facebook.com/increasingsales

(Click here to subscribe to the Increase Sales & Build Deeper Connections Podcast on iTunes.)

]]> http://mikeklassen.com/2012/05/episode-25-content-marketing-blog-hubs/feed/ 0 Amazon Kindle,blog hubs,content repurposing,content sharing,NetworkedBlogs,Technorati This channel for content sharing falls into that category of "low hanging fruit." In other words, it's such an easy thing to do with your content, there's hardly any reason not to do it. - Blog hubs allow us to link our blogs to sites that will either... This channel for content sharing falls into that category of "low hanging fruit." In other words, it's such an easy thing to do with your content, there's hardly any reason not to do it. Blog hubs allow us to link our blogs to sites that will either expose our content to new people, or help us automate the content sharing process. Here are links to sites mentioned in this episode: NetworkedBlogs: http://www.networkedblogs.com Technorait: http://technorati.com Increase Sales Facebook Page: http://www.facebook.com/increasingsales (Click here to subscribe to the Increase Sales & Build Deeper Connections Podcast on iTunes.) Mike Klassen clean 2:20 Episode 24 – Content Marketing: Article Banks http://mikeklassen.com/2012/05/episode-24-content-marketing-article-banks/ http://mikeklassen.com/2012/05/episode-24-content-marketing-article-banks/#comments Tue, 01 May 2012 07:00:54 +0000 Mike Klassen http://mikeklassen.com/?p=693 Article banks illustrate just how important and valuable content is.

It’s also one of the easier ways to share your content.

While there are positives to placing your content in article banks, there are some negatives.

This episode touches on both the pros and the cons of article banks.

(Click here to subscribe to the Increase Sales & Build Deeper Connections Podcast on iTunes.)

]]> http://mikeklassen.com/2012/05/episode-24-content-marketing-article-banks/feed/ 0 article banks,Content Marketing,content repurposing,content sharing,ezine articles Article banks illustrate just how important and valuable content is. - It's also one of the easier ways to share your content. - While there are positives to placing your content in article banks, there are some negatives. - Article banks illustrate just how important and valuable content is. It's also one of the easier ways to share your content. While there are positives to placing your content in article banks, there are some negatives. This episode touches on both the pros and the cons of article banks. (Click here to subscribe to the Increase Sales & Build Deeper Connections Podcast on iTunes.) Mike Klassen clean 3:29 Episode 23 – Content Marketing: Guest Blogging http://mikeklassen.com/2012/04/episode-23-content-marketing-guest-blogging/ http://mikeklassen.com/2012/04/episode-23-content-marketing-guest-blogging/#comments Sun, 15 Apr 2012 07:00:27 +0000 Mike Klassen http://mikeklassen.com/?p=683 Guest blogging is a bit of low-hanging fruit in the content sharing and repurposing world. In other words, it’s easy to do. Yet it’s often a missed opportunity for new bloggers.

If you’re a blogger you already know the value of having lots of content. You also know the challenges of keeping that content flowing. That’s where guest blogging can benefit you and your fellow bloggers.

In this episode, we explore how bloggers can work together to share content, and be seen by new readers.

Mentioned in this episode is BloggerLinkUp.com.

(Click here to subscribe to the Increase Sales & Build Deeper Connections Podcast on iTunes.)

]]> http://mikeklassen.com/2012/04/episode-23-content-marketing-guest-blogging/feed/ 0 BloggerLinkUp,BNI,Content Marketing,content repurposing,content sharing,guest blogging,power partners Guest blogging is a bit of low-hanging fruit in the content sharing and repurposing world. In other words, it's easy to do. Yet it's often a missed opportunity for new bloggers. - If you're a blogger you already know the value of having lots of content. Guest blogging is a bit of low-hanging fruit in the content sharing and repurposing world. In other words, it's easy to do. Yet it's often a missed opportunity for new bloggers. If you're a blogger you already know the value of having lots of content. You also know the challenges of keeping that content flowing. That's where guest blogging can benefit you and your fellow bloggers. In this episode, we explore how bloggers can work together to share content, and be seen by new readers. Mentioned in this episode is BloggerLinkUp.com. (Click here to subscribe to the Increase Sales & Build Deeper Connections Podcast on iTunes.) Mike Klassen clean 3:18 Episode 22 – Content Marketing: Books and eBooks http://mikeklassen.com/2012/04/episode-22-content-marketing-books-and-ebooks/ http://mikeklassen.com/2012/04/episode-22-content-marketing-books-and-ebooks/#comments Sun, 01 Apr 2012 07:00:41 +0000 Mike Klassen http://mikeklassen.com/?p=676 The power of this content repurposing channel never fails to amaze me.

Some have said a book is the new business card. That’s probably a stretch, but people do take notice when they find you’ve written a book, whether a physical or a digital version. And it can lead to great opportunities.

But writing a book is a huge task, right? It can be, but you might find you’ve already written one and didn’t know it. That’s what we’ll cover in this episode, as well as some of the benefits of having a book.

If you’re interested in getting a free copy of my book, visit: www.mikeklassen.com/resources

(Click here to subscribe to the Increase Sales & Build Deeper Connections Podcast on iTunes.)

]]> http://mikeklassen.com/2012/04/episode-22-content-marketing-books-and-ebooks/feed/ 0 Books,Content Marketing,content repurposing,content sharing,ebooks The power of this content repurposing channel never fails to amaze me. - Some have said a book is the new business card. That's probably a stretch, but people do take notice when they find you've written a book, whether a physical or a digital version. The power of this content repurposing channel never fails to amaze me. Some have said a book is the new business card. That's probably a stretch, but people do take notice when they find you've written a book, whether a physical or a digital version. And it can lead to great opportunities. But writing a book is a huge task, right? It can be, but you might find you've already written one and didn't know it. That's what we'll cover in this episode, as well as some of the benefits of having a book. If you're interested in getting a free copy of my book, visit: www.mikeklassen.com/resources (Click here to subscribe to the Increase Sales & Build Deeper Connections Podcast on iTunes.) Mike Klassen clean 4:23 Episode 21 – Content Marketing: Guides and Reports http://mikeklassen.com/2012/03/episode-21-content-marketing-guides-and-reports/ http://mikeklassen.com/2012/03/episode-21-content-marketing-guides-and-reports/#comments Thu, 15 Mar 2012 07:00:29 +0000 Mike Klassen http://mikeklassen.com/?p=671 As this series on content sharing and repurposing continues, it’s time to move from sharing to repurposing.

Having content on your blog is great. But there are times when you want to package particular articles in a different format.

Today I talk about turning these articles into guides, and how you can leverage them in a way that’s better than sending people to your blog.

For reference, as well as formatting ideas, you can see my guides at: www.mikeklassen.com/resources

(Click here to subscribe to the Increase Sales & Build Deeper Connections Podcast on iTunes.)

]]> http://mikeklassen.com/2012/03/episode-21-content-marketing-guides-and-reports/feed/ 0 Content Marketing,content repurposing,content sharing,guides,reports As this series on content sharing and repurposing continues, it's time to move from sharing to repurposing. - Having content on your blog is great. But there are times when you want to package particular articles in a different format. - As this series on content sharing and repurposing continues, it's time to move from sharing to repurposing. Having content on your blog is great. But there are times when you want to package particular articles in a different format. Today I talk about turning these articles into guides, and how you can leverage them in a way that's better than sending people to your blog. For reference, as well as formatting ideas, you can see my guides at: www.mikeklassen.com/resources (Click here to subscribe to the Increase Sales & Build Deeper Connections Podcast on iTunes.) Mike Klassen clean 3:31 Episode 20 – Content Marketing: Google Plus http://mikeklassen.com/2012/03/episode-20-content-marketing-google-plus/ http://mikeklassen.com/2012/03/episode-20-content-marketing-google-plus/#comments Thu, 01 Mar 2012 08:00:43 +0000 Mike Klassen http://mikeklassen.com/?p=667 It’s tough being the new kid on the block.

When it comes to social networking, Google Plus (or G+) is that new kid.

Of course, being new but backed by the power of Google gives you some advantages.

The question we want to explore in this podcast episode is whether Google Plus is worth our time when we’re developing our content sharing strategy.

(Click here to subscribe to the Increase Sales & Build Deeper Connections Podcast on iTunes.)

]]> http://mikeklassen.com/2012/03/episode-20-content-marketing-google-plus/feed/ 0 Content Marketing,content sharing,google plus It's tough being the new kid on the block. - When it comes to social networking, Google Plus (or G+) is that new kid. - Of course, being new but backed by the power of Google gives you some advantages. It's tough being the new kid on the block. When it comes to social networking, Google Plus (or G+) is that new kid. Of course, being new but backed by the power of Google gives you some advantages. The question we want to explore in this podcast episode is whether Google Plus is worth our time when we're developing our content sharing strategy. (Click here to subscribe to the Increase Sales & Build Deeper Connections Podcast on iTunes.) Mike Klassen clean 4:38 Episode 19 – Content Marketing: LinkedIn http://mikeklassen.com/2012/02/episode-19-content-marketing-linkedin/ http://mikeklassen.com/2012/02/episode-19-content-marketing-linkedin/#comments Wed, 15 Feb 2012 08:00:16 +0000 Mike Klassen http://mikeklassen.com/?p=661 LinkedIn has been around since 2003. But for many, it’s taken a backseat to sites like Twitter and Facebook.

So the question is, does LinkedIn still have any value for content marketing?

I believe it does and in today’s podcast, I share how you can leverage LinkedIn.

The Connect with Your Connections PDF I mention can be found on the Resources page.

(Click here to subscribe to the Increase Sales & Build Deeper Connections Podcast on iTunes.)

]]> http://mikeklassen.com/2012/02/episode-19-content-marketing-linkedin/feed/ 0 Content Marketing,content repurposing,content sharing,LinkedIn LinkedIn has been around since 2003. But for many, it's taken a backseat to sites like Twitter and Facebook. - So the question is, does LinkedIn still have any value for content marketing? - I believe it does and in today's podcast, LinkedIn has been around since 2003. But for many, it's taken a backseat to sites like Twitter and Facebook. So the question is, does LinkedIn still have any value for content marketing? I believe it does and in today's podcast, I share how you can leverage LinkedIn. The Connect with Your Connections PDF I mention can be found on the Resources page. (Click here to subscribe to the Increase Sales & Build Deeper Connections Podcast on iTunes.) Mike Klassen clean Episode 18 – Content Marketing: Facebook http://mikeklassen.com/2012/02/episode-18-content-marketing-facebook/ http://mikeklassen.com/2012/02/episode-18-content-marketing-facebook/#comments Wed, 01 Feb 2012 08:00:17 +0000 Mike Klassen http://mikeklassen.com/?p=649 As we continue our series about where we can share and repurpose content, I want to look at Facebook.

Like Twitter, Facebook may seem almost too obvious to mention.

But it’s a good idea to examine how we share our content on Facebook so that we’re doing it in a way that has the greatest impact.

(Click here to subscribe to the Increase Sales & Build Deeper Connections Podcast on iTunes.)

]]> http://mikeklassen.com/2012/02/episode-18-content-marketing-facebook/feed/ 0 Content Marketing,content repurposing,content sharing,Facebook As we continue our series about where we can share and repurpose content, I want to look at Facebook. - Like Twitter, Facebook may seem almost too obvious to mention. - But it's a good idea to examine how we share our content on Facebook so that we'... As we continue our series about where we can share and repurpose content, I want to look at Facebook. Like Twitter, Facebook may seem almost too obvious to mention. But it's a good idea to examine how we share our content on Facebook so that we're doing it in a way that has the greatest impact. (Click here to subscribe to the Increase Sales & Build Deeper Connections Podcast on iTunes.) Mike Klassen clean Episode 17 – Content Marketing: Twitter http://mikeklassen.com/2012/01/episode-17-content-marketing-twitter/ http://mikeklassen.com/2012/01/episode-17-content-marketing-twitter/#comments Sun, 15 Jan 2012 09:00:38 +0000 Mike Klassen http://mikeklassen.com/?p=643 In this episode, we’re starting our exploration of where we can share content.

On the surface it might seem obvious to mention Twitter. After all, most people know to share links to their content on Twitter, right?

But I want to give you some ideas about the benefits of Twitter that you might not be aware of. Benefits you’d want to take advantage of even if you’re not the biggest Twitter fan.

(Click here to subscribe to the Increase Sales & Build Deeper Connections Podcast on iTunes.)

]]> http://mikeklassen.com/2012/01/episode-17-content-marketing-twitter/feed/ 0 Content Marketing,content recycling,content repurposing,content sharing,Twitter In this episode, we're starting our exploration of where we can share content. - On the surface it might seem obvious to mention Twitter. After all, most people know to share links to their content on Twitter, right? - In this episode, we're starting our exploration of where we can share content. On the surface it might seem obvious to mention Twitter. After all, most people know to share links to their content on Twitter, right? But I want to give you some ideas about the benefits of Twitter that you might not be aware of. Benefits you'd want to take advantage of even if you're not the biggest Twitter fan. (Click here to subscribe to the Increase Sales & Build Deeper Connections Podcast on iTunes.) Mike Klassen clean Episode 16 – Content Marketing: Your Starting Point http://mikeklassen.com/2012/01/episode-16-content-marketing-your-starting-point/ http://mikeklassen.com/2012/01/episode-16-content-marketing-your-starting-point/#comments Sun, 01 Jan 2012 09:00:11 +0000 Mike Klassen http://mikeklassen.com/?p=626 I’m starting a series on content sharing and repurposing, also known as content recycling.

Content marketing is pretty-much a requirement for businesses these days. But too many businesses miss great opportunities to let people know about that content, and aren’t aware of how they can recycle that content to reach even more people.

With this series, you’ll learn how to leverage your content so it’s working harder for you.

You can download the free guide I refer to in this podcast, Great Ideas for Generating Great Content, at: http://www.mikeklassen.com/resources

In future episodes, we’ll explore specific channels where you can spread your content, most of them free of charge. But today, let’s talk about a great starting point for your content marketing efforts.

(Click here to subscribe to the Increase Sales & Build Deeper Connections Podcast on iTunes.)

]]> http://mikeklassen.com/2012/01/episode-16-content-marketing-your-starting-point/feed/ 0 Content Marketing,content recylcing,content repurposing,content sharing I'm starting a series on content sharing and repurposing, also known as content recycling. - Content marketing is pretty-much a requirement for businesses these days. But too many businesses miss great opportunities to let people know about that conte... I'm starting a series on content sharing and repurposing, also known as content recycling. Content marketing is pretty-much a requirement for businesses these days. But too many businesses miss great opportunities to let people know about that content, and aren't aware of how they can recycle that content to reach even more people. With this series, you'll learn how to leverage your content so it's working harder for you. You can download the free guide I refer to in this podcast, Great Ideas for Generating Great Content, at: http://www.mikeklassen.com/resources In future episodes, we'll explore specific channels where you can spread your content, most of them free of charge. But today, let's talk about a great starting point for your content marketing efforts. (Click here to subscribe to the Increase Sales & Build Deeper Connections Podcast on iTunes.) Mike Klassen clean