Tag Archives: Peter Bowerman

Cold-calling: Waste of time or path to success?

In my first real career, I worked in radio and eventually became news director of a radio station. Since I had multiple half-hour newscasts to fill each day, I had to put together lots of stories. That often meant calling … Continue reading

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Bottom line: What does every client want?

I just got Peter Bowerman’s excellent Well-Fed ePub in my inbox. I’ve mentioned Peter before on this blog. While he mainly deals with freelance copywriting, so much of what he says applies to freelance design. He was talking about using … Continue reading

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Respect and the freelancer’s mindset

As some of you know, I started my freelance career as a writer. And one of the books that was really important to me in getting off on the right foot was Peter Bowerman’s The Well-Fed Writer. If that name … Continue reading

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