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Article Archives
Tag Archives: Bob Bly
Cold-calling: Waste of time or path to success?
In my first real career, I worked in radio and eventually became news director of a radio station. Since I had multiple half-hour newscasts to fill each day, I had to put together lots of stories. That often meant calling … Continue reading
Posted in Freelancing
Tagged Bob Bly, Clayton Makepeace, cold-calling, Peter Bowerman
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Your time is your manufacturing cost
While the following scenario hasn’t happened to me, it has happened to others I know. When you’re a beginning designer (or copywriter), you may run across a potential client who responds to your proposal price with: “Since you’re new (or … Continue reading