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Article Archives
Category Archives: Marketing
Are Referral Fees Evil and Unethical?
I’ve put a referral fee plan in place for my business. Doing this is not without some controversy and it’s something I’ve wrestled with over time. But let’s start at the beginning… I refer business to colleagues when I think … Continue reading
A Powerful Question To Ask To Close More Sales
A few months back I mentioned Dean Rieck and pointed you to an article he wrote called, Open Letter to Direct Mail Designers. If you didn’t read it, you should. (And if you did read it, it wouldn’t hurt to … Continue reading
How Not To Drum Up Business With Your Freelance Colleagues
As soon as I wrote the headline for this article, I realized – more than usual – that what I’m about to say is just my opinion. And that what I’m suggesting you don’t do can actually work in some … Continue reading