Author Archives: mikeklassen

About mikeklassen

Mike Klassen is the owner of Klassen Communications, a direct market layout and design company.

Are You Selling the Right Thing to Your Prospects?

Many years ago, I heard a tape (and just by using the word tape, you can guess how long ago it was) by business and motivational speaker Denis Waitley. He talked about how a salesman in a men’s clothing store … Continue reading

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Why Knowing The Difference Between Marketing & Sales Is Vital To Your Success

I’ve written what is perhaps one of the most important article I’ve ever tackled about freelancing. I rate it so highly because I was making this mistake for a long time. So it’s something that directly affects whether I’m successful … Continue reading

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I could use your help with a new venture

If you’ve gotten value from this blog over the last number of years – and you’re on Facebook – would you do me a favor? I’ve partnered with my good friend Traci Hayner Vanover to create Neanderthal Marketing. Here’s a … Continue reading

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