After the last article about my one-year anniversary on Twitter, I recalled something that’s worth mentioning.
As a freelance designer on Twitter, are you just talking about design (something cool in Photoshop, something you learned in InDesign, etc.) in the hope that clients will see what you have to say on the subject and hire you because you know your design tools?
If so, that could be a mistake.
Now if you just want to talk about design and primarily connect with other designers on Twitter, that’s fine.
But clients don’t really care about the nuts and bolts of design. That’s why they hire you so you can care about it for them.
So what do clients care about? Great question! I’m going to let you mull that one over yourself.
If you don’t have enough clients right now, I’d be willing to bet you don’t have a really good answer to that question. Or if you do, you haven’t done a good enough job of showing prospects that you know the answer.
If you’re using Twitter to attract clients, talk about what’s really important to them.
